About us

GFS is a global agency specialising in international fieldwork, market research, advanced analytics and business intelligence services to management consulting firms and corporate clients. We combine the agility of a global fieldwork agency with the methodological expertise and knowledge of a market research institute.

We have experience managing complex multi-country projects, online and offline, for management consulting firms, providing reliable primary data in record timings. We often work for private equity divisions, requiring the most up to date, reliable data on which to build their recommendations. We understand that research is an essential part of a due diligence case, and it needs to be collected within the short due diligence deadline.

In addition to our proprietary fieldwork resources, GFS has access to a vast global network of reliable partners with great expertise and profound local knowledge, covering all methodologies and targets. We are experts in planning, coordinating, and managing international fieldwork, including mixed-mode projects, combining and balancing different data collection methodologies.

GFS provides quantitative and qualitative market research services globally; our Partners are members of “WIN” (Worldwide Independent Network of Market Research) and “Concertare CX Global Experts” network.

Our clients often require additional specialised services, such as advanced analytics techniques. We are experts in most advanced analytics techniques such as Conjoint, Key Driver Analysis, Choice Modelling, Segmentation, Predictive Modelling, or Factor Analysis.

GFS offers exclusive access to “Sector Trends” reports within 24hrs. “Sector Trends” provides comprehensive and thorough in-depth Spanish household consumption reports, covering over 300 sectors within 21 industries.

GFS philosophy

GFS offers a client-focused service, always going the extra mile, considering every client a business partner. We treat every project as our own and focus on data quality and accuracy above all, consistently delivering on time and budget. 

At GFS, we think outside the box, finding creative solutions to problems when they arise. Once we embark on a project with a client, our team focuses on delivery. If complications occur, we always try to find solutions before informing our clients. If there is a problem, there is a solution, and experience has taught us to think on our feet and quickly turn difficult situations around.

GFS-DYM, Market Research

GFS and DYM are Strategic Partners, providing a uniquely comprehensive service to Management Consulting firms and corporate clients, becoming their “One Stop Shop” for all market research-related needs, taking data quality and accuracy to a higher level. DYM is one of the most prominent Spanish independent market research agencies, with over 50 years of experience running complex international projects. Together we have one of the most outstanding independent MR infrastructures and specialised research teams. 

DYM is the Spanish representative of WIN, Worldwide Independent Network of Market Research and Opinion, made up of the 44 largest independent market research and polling firms in their respective countries, with combined revenue of over €400 million and covering 95% of the world’s markets. WIN members are leading national institutes with a profound local knowledge of research methods and techniques, statistical sources, customs and cultural differences of their own countries. Thanks to our partnership with DYM, GFS can access WIN network.

DYM is also a member of “Concertare CX Global Experts”. A global network of experts specialised in in-depth customer experience, market research and analysis, with presence in more than 100 countries. 

GFS-Deskmind Research

Our partners at Deskmind are experts in data management and business intelligence, contributing to GFS greatly with advanced analytics, vast industry and secondary data expertise and analysis. GFS and Deskmind are key partners in “Sector Trends”, the most exhaustive and in-depth market reports available in Spain covering over 300 sectors within 21 industries, including data from as far as 2006. GFS can offer “Sector Trends” reports within 24 hours. 

Deskmind processes the data, cross it with other available sources and adds value through their vast industry expertise and proprietary data. GFS always delivers the data in the most precise and efficient format to meet our client’s research needs.

Deskmind is a research consulting and data firm specialised in providing support and business intelligence, obtaining, managing, and analysing information, and advising our clients in areas like:

  • Industry and sector data in Spain both “Sector Trends” and ad-hoc
  • Information capture methods and techniques
  • Data management procedure: debugging, integration, etc.
  • Advanced analytics
  • Analysis: interpretation, optimisation, and predictive models