We understand that the questionnaire is the most critical element of the research process. It doesn´t matter how good a fieldwork process is, if the questionnaire is not optimised and adapted to the research objective, target and methodology, it will result in lower data quality. Clients often try to cover too many goals within the same questionnaire. Sometimes this reflects, for example, in surveys filled with long grid questions that are too demanding to the respondents, tedious and long to answer. Inadequately designed surveys frustrate the respondents and result in inconsistent and inadequate quality data, deviating from the primary research objective or diluting it. At GFS, we take ownership of our client’s questionnaires and provide revised optimised versions, resulting in reliable quality data.

Investing time in the questionnaire paradoxically helps speed up the projects since fewer changes are required through the programming phase. Good questionnaire design also improves response and completion rates and speeds up fieldwork by ensuring that the surveys adapt to each data collection methodology to facilitate and speed up the data collection process. 

We succeed at adding value to our service without penalising agility and delivery speed. Once we receive the initial questionnaire draft, we assume ownership and responsibility, reviewing it in full and providing a revised version, ready to implement if the client approves it,  including detailed feedback and explanations on each change or recommendation. 

Our team of data processing experts also plays an important role in supervising the quality by checking the data throughout the fieldwork phase. At the end of fieldwork, they merge data from different sources into a coherent and user-friendly data file to facilitate the analysis and comparison.