GFS  and DYM offer a full range of qualitative market and opinion research studies utilising different methodologies. Below we include some of the most widely used examples of qualitative research services.

• INNOVATION STUDIES:  Studies aimed at stimulating innovation and change by generating ideas and capturing insights.
• STRATEGIC I and P STUDIES: Research into the image and positioning of brands starting with an analysis of the brand DNA and its potential. This research enables the brand to focus on its optimum strategic positioning. This is supported by competitor analysis techniques: BENCHMARKETING.
• ETHNOGRAPHIC STUDIES: Research based on ethnographic methodologies – observing and monitoring the consumers “in situ” where they live or carry out their purchasing and consumption behaviour.
• LISTENING STUDIES: VOICE DYM: I would like to make the most of what my consumer tells me. A model for periodically analysing consumer feedback received through different channels.