We are experts in online, offline, and mixed-mode data collection globally. We can quickly and reliably reach any B2C or B2B target anywhere to collect the data you need on time and budget.
Once we understand your objectives, our “Research Consultants” will provide you with methodological advice and support you with your project.
Survey Programming: GFS is a specialist in programming online and offline surveys designed to adapt to each independent methodology. We are experts in mixed-mode methodology projects and have over 50 years of experience in programming surveys on different platforms. Thanks to this experience, we were able to help our survey software provider develop, adapt and optimise our current programming platform. In addition to surveys, we can also help to design, program and analyse Conjoint, MaxDiff and other advanced analytics techniques.
CAWI (Online): Computer-Assisted Web Interview. Interviews conducted over the internet. Respondents may come from different sources, the most common are online panels, but we can also launch surveys to client-provided databases or people recruited offline. Nowadays is becoming the preferred methodology for many types of targets because it can be cheaper and faster.
CAPI (F2F): Computer-Assisted Personal Interview: Face to Face interview with the help of a Computer or Tablet. This methodology is still widely used; it has several benefits and allows targeting and reaching respondents on specific geographical areas or places. One limitation is that surveys need be shorter as it is challenging to keep people answering surveys in the streets for more than 10 minutes.
CATI (Telephone): Computer-Assisted Telephone Interview: Telephone Interviews, conducted with the help of a computer over the phone. Very efficient to reach some targets like B2B. It has some limitations, like the lack of visual stimuli; it is also challenging to use questions like grids or Conjoins. A questionnaire can take up to three times as much to answer over the phone than online; hence telephone surveys need to be shorter.
MOBILE: A growing number of online survey respondents answer from mobile devices such as smartphones. Most survey software’s already adapt online surveys automatically to mobile devices to ensure the best experience for respondents. Still, longer or complex questions or grids may require scrolling vertically or horizontally. Mobile surveys have the advantage that they allow respondents to take real-time pictures and videos with their smartphones and upload them into the survey, interesting, for example, for ethnographical studies. GPS is also another potential advantage of mobile surveys.
RECRUIT TO WEB (RTW): Offline recruitment, generally over the phone or F2F, to qualify and recruit respondents to an online follow-up survey. Sometimes we need to find respondents offline to conduct an online survey to overcome limitations of the CATI interviews, like running conjoint exercises. This methodology is labour-intensive, requires a high level of incentive, and is complex to coordinate as it often involves managing agendas and chasing respondents to answer the surveys. There could also be a significant drop-out between CATI recruitment and the online survey, meaning that we generally have to over-recruit.
RECRUIT TO INTERVIEW (RTI): Offline recruitment, normally over the phone or F2F, to qualify and recruit respondents to an in-depth follow-up interview, either over the phone or as an online meeting. This methodology is labour-intensive, and it requires a very high level of incentive, especially when it comes to Senior B2B targets. It is hard to manage as it involves coordinating Senior people ever-changing agendas with limited availability with our clients and handling incentives.
MIXED-MODE: We can combine and balance different methodologies to reach complex targets or cover a project’s whole scope. In many countries, mixed-mode is the only way to get a balanced and representative sample. Besides managing different surveys, it sometimes requires merging data from various sources and platforms, ensuring that the data is reliable and consistent. It also requires a higher level of data processing work.
GFS , DYM or Deskmind are members of the following organizations and possess the UNE ISO 20252 certification.
Copyright © 2023
