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Sector Trends

GFS and Deskmind Research offer “Sector Trends”, industry and sector reports defining household consumption framework and trends since 2006 in Spain. These reports are based on the historical data of the EPF (Household Consumption Survey) from the INE (Spanish National Institute of Statistics).

“Sector Trends” provides unrivalled access, within 24hrs, to in-depth reports, covering over 300 sectors within 21 industries, defining household consumption framework and trends in Spain since 2006. These reports are based on the EPF (Household Consumption Survey) from the INE (Spanish National Institute of Statistics) complemented Deskmind proprietary data, covering over 15 years.

Each report analyzes a sector or industry in its basic parameters: value (million €), average consumption, average spending, …etc.

  • In a longitudinal dimension, most of the sectors have a historical series since 2006, which makes it possible to analyze the impact of the 2008 crisis and estimate scenarios for future crises.
  • In a transversal dimension, each sector is analyzed according to the household characteristics: a total of 24 descriptive variables that cover the geographic scope (region, autonomous community), demographic (gender, age, household composition), sociographic (sociocultural level) and structural issues (type and size of the house, household equipment…).

“Sector Trends” reports include

  • General summary of the situation of the sector.
  • Dashboard
  • No. of consumer / buyer households
  • % of consumer / buyer households
  • Market value
  • Market size (units)
  • Average price
  • Average spending (per household – per capita)
  • Average consumption – units – (per household – per capita)
  • No. of consumer / buyer households
  • % of consumer / buyer households
  • Market value
  • Market size (units)
  • Average price
  • Average spending (per household – per capita)
  • Average consumption – units – (per household – per capita)
  • Autonomous community
  • Type of municipality
  • Family composition
  • Head of household age
  • Sociocultural level
  • Annexe, complete tables with all household characteristics
Free example "Tobacco Sector Report"

“SECTOR TRENDS” AD-HOC REPORTS

Deskmind regularly adds new Sector Reports to the available reports tray. However, “ad-hoc” reports can be requested for sectors not yet analyzed and / or for specific targets. Examples of the most demanded ad-hoc tools include:

  • Dossier for a specific Autonomous Community
  • Dossier for a specific Characteristic of the home
  • Comparative analysis between industries-sectors
  • Cluster Segmentation – Typologies of consumer households
  • Chaid analysis – higher- lower consumption segments
  • Forecast of the main magnitudes of a sector

FAQ´S

“Sector Trends” is an elaboration based on the EPF microdata provided by the INE:

All data files have been downloaded since 2006. They have been tabulated longitudinally (by years) and transversely (by targets/household profiles).

The results have been systematized to allow immediate interpretation and visualization of historical series, variation rates, etc.

You will receive a complete report in excel format.

The idea is that you can “copy and paste” the Sector Trends data to include it in presentations, either directly or by modifying the infographics or generating your graphics.

You can publish and distribute partial data as long as you refer to the source: “DSK Sector Trends- INE EPF”.

To distribute reports to users outside your organization, you must have our explicit authorization.

The data are updated annually from the moment the INE publishes the microdata base for the previous year.

Sector trends differ from other consumer panels in three fundamental aspects:

  • Sector Trends primary data comes from a public source (the Spanish National Statistical Institute); Deskmind analyses and sytemathayses this data to allow for immediate interpretation and visualization.
  • Sector Trends does not analyze brands.
  • Sector Trends is updated annually (when the INE publishes the microdata).

 

GFS , DYM or Deskmind are members of the following organizations and possess the UNE ISO 20252 certification.

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