GFS is an agile and reliable fieldwork agency specialising in global data collection, market research services, advanced analytics and business intelligence.
GFS services are organised into three main areas:
GFS provides market research services, reaching the right people everywhere, online and offline, and managing all the fieldwork process for you. We understand the importance of collecting fast and reliable primary data to power key decisions. With over 15 years of experience working for global management consulting firms, we are used to managing complex multi-country projects delivering consistent quality data in very short timings and on budget. We cover all data collection methodologies, including Online, Telephone and F2F. We are also experts at combining and balancing different methodologies to meet research objectives. In addition to surveys and primary data collection, we also specialise in recruiting complex B2B targets to follow up surveys or in-depth interviews with our clients.
Support your decisions on complex design models, such as packaging, advertisements or positioning. Evaluate the impact of changes on your product / service proposal in terms of desirability, purchase intention and probabilities of brand change (switchings).
Evaluate which are the key issues that really move the consumer beyond the topical responses. Identify the structure on which the decisions are based and the weight of each axle. Diagnose your positioning based on this structure and determine the most profitable improvement opportunities and the priority elements to review.
Identify homogeneous target groups in terms of behaviors, interests or beliefs. Analyze the profitability and opportunities for clearly differentiated groups and define what your positioning should be in each one.
Based on what is happening now, define scenarios on which to estimate what the future behavior of the markets could be. Enter your own correction / adjustment parameters to dynamically modify the estimates.
Adjust the ideal price from the point of view of your consumer / client. Determine the price range in which you can position your product / brand and estimate the impact of price repositioning of your products or those of your competitors.
GFS “Sector Trends” provides unrivalled access to in-depth reports, covering over 300 sectors within 21 industries, defining the Spanish household´s consumption framework and trends since 2006. These reports are based on the EPF (Household Budget Survey) from the INE (Spanish National Institute of Statistics) complemented with Deskmind´s proprietary data for over 15 years.
We can also help with additional analysis and reports based on “Sector Trends” on an ad-hoc basis such as:
GFS , DYM or Deskmind are members of the following organizations and possess the UNE ISO 20252 certification.
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